How can psychology help us understand and solve environmental and energy-related problems?

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Entrepreneurs of sustainable identity in groups that value similarity or diversity: trajectories of change

Contrary to prior work suggesting that vegans evoke resistance, our findings demonstrate shifts towards veg*nism in participants' attitudes, behaviors, and biospheric values.

CAPABLE: new online tool shows which climate policies EU citizens like – and which ones they don’t

Europeans strongly prefer policies which allocate subsidies for rail transport or home insulation for instance, while they strongly oppose the ones which foresee any kind of tax on polluting behaviours, like cars and meat.

Explaining acceptance and acceptability of connected automated vehicles: the impact of evaluations of attributes and traffic complexity

Policies aimed at enhancing safety, driving pleasure, trustworthiness of Connected Automated Vehicles (CAVs), and by ensuring that CAVs are able to meet people’s mobility needs could increase both acceptability and acceptance of CAVs.

New staff in 2025-2026 academic year

We want to introduce the great academics who have become a part of our expertise group this academic year!

Behavioural change is necessary for scaling up mobility innovations

"It is encouraging that we are inundated with so many technological innovations that promise to reduce our impact on the environment. But they are meaningless if people don’t actually accept and ultimately use these innovations."

Recent research recap: What causes people to adopt sustainable technologies?

When sustainable technology adoption feels both morally right and practically easy, the energy transition has the potential to accelerate.

Do you trust your policymakers? Effects of competence- and integrity-based trust on perceptions of sustainable food policies in Chile and Germany

For policies to be effective, achieving public acceptance is particularly relevant.

How company history and hydrogen type shape public trust and acceptability: A reputation management perspective

For public acceptability of hydrogen, the company's history was not relevant, with green hydrogen being more acceptable than blue, regardless of which company produced it.

Whose job is it to solve climate change? Perceptions of the roles of diverse actors in addressing climate change

We found that Dutch residents and representatives from governments and businesses believe that most societal actors are not doing enough and that the government and businesses are most responsible and capable of taking climate action.

Reducing environmental pressure through a more circular consumption of clothes

Buying fewer new clothes, and choosing more durable garments, garments made from more environmentally-friendly and from recycled materials are behaviours that have the highest reduction potential when behavioural plasticity is considered.

Understanding the relationship between public participation and public acceptability of climate policies

It is vital to know whether, under which conditions, and via which mechanisms increasing public participation in climate policymaking can lead to more socially acceptable climate policies.

Circular citizenship behaviors: How individuals can promote systemic change toward a circular economy

We propose the systemic change through citizen action (SCCA) framework that indicates which actions citizens can take to promote systemic changes that contribute to a circular economy.

What motivates tourists to conserve water on vacation? Examining the role of personal climate-based values

This article aims to determine to what extent the personal values of tourists staying in Mallorca during 2021 and 2022 are predictive of in-room water conservation habit patterns and what such values could add to the more commonly studied sociodemographic and leisure activities of tourists.

Can watching a movie make us into Antarctic ambassadors?

Is travelling to the ends of the Earth the only way to inspire people to become Arctic ambassadors? Or could immersive technologies like virtual reality - or even just watching a beautiful nature documentary - spark that same level of passion and motivation to take real action?

Who we are and what we do

The Environmental Psychology Groningen expertise group investigates how willing people are to make a personal contribution to the cause of combating climate change and which policies can effectively encourage sustainable behaviour.

Read our most recent publications

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