Science for society

Given the urgency of climate change, scientists must find the most effective ways to mitigate its effects. For social scientists, this means understanding why people save energy at home, which allows us to design campaigns that target factors most strongly related to energy saving. Our paper is a statistical summary and evaluation of which energy behaviors researchers are studying, which helps identify the most promising avenues for promoting climate-mitigating actions. Our results show that campaigns that aim to boost energy saving at home should target how capable people feel of saving energy or remind them of the other pro-environmental actions they already do. We also find that specific aspects of energy saving studies, such as how a behavior is measured, can influence a study’s results. These insights are important for energy researchers, policymakers, and science communicators who want to understand the potential strengths and limitations of a campaign or program they want to implement.

A meta-analytic review of why people save energy at home

Steph Johnson Zawadzki, Leonie Vrieling, Robert Görsch, Georgios Michelakis, Nieke Lemmen, Nadja Zeiske, Mark Verschoor, Linda Steg
October 10 2025
Cell Reports Sustainability
10.1016/j.crsus.2025.100493

Steph Johnson Zawadzki, Leonie Vrieling, Robert Görsch, Georgios Michelakis, Nieke Lemmen, Nadja Zeiske, Mark Verschoor, Linda Steg