Local fossil fuel ad ban as a catalyst for global change

The Hague in the Netherlands was the first city in the world to enact a law prohibiting advertisements for fossil fuel products and services. Although the ban is restricted to The Hague’s jurisdiction, the decision to implement the ban challenges norms and conventions that drive fossil-fuel consumption worldwide and sets an example for other governments to follow.

Local fossil fuel ad ban as a catalyst for global change

Thijs Bouman, Jan Willem Bolderdijk & E. Keith Smith
Nature Climate Change
21 March 2025
https://doi.org/10.1038/s41558-025-02267-4

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Local fossil fuel ad ban as a catalyst for global change

Local fossil fuel ad ban as a catalyst for global change