Despite the urgent need for climate action, global adoption of key net-zero technologies remains far too slow.

What are the key factors for adoption of sustainable energy technologies? To find out, Philipp S. Eppe and co-authors Elena Niehoff, Casper Albers and Thijs Bouman analysed 206 peer-reviewed papers across 35 countries.

They discovered if people consider adoption of sustainable tech as morally right, have a positive overall evaluation of this tech, and capable of finding and using them, they are likelier to adopt them.

The biggest obstacles worldwide were high costs and perceived risks, so financial measures need to be paired with policies that make sustainable tech seem normal, attractive and feasible.

When adoption feels both morally right and practically easy, the transition has the potential to accelerate.

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